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The new website has an ad campaign called "Don't Be A Sucker."
May 17, 2011
By: Jamie Matusow
Snoop DoggParfums de Coeur announced the launch of an online fragrance hub at www.FragranceRebel.com last week, and revealed that they’ve partnered with Snoop Dogg to help push the new online brand. The new website features scents such as BOD Man, Body Fantasies and Designer Imposters to name a few; and Snoop has come aboard to lead a digital advertising campaign called “Don’t Be A Sucker.” Using a Parfums de Coeur fragrance body spray to graffiti over a stuffy fragrance ad, Snoop “disses” exorbitantly priced fragrances and their advertising with a classic Snoop verse “don’t waste bank on swanky stank.” “We could not be more thrilled about the launch of FragranceRebel.com, and working with Snoop on the ‘Don’t Be a Sucker’ campaign was an honor – and really fun,” says Ashley John Heather, CEO of dotbox, the company who developed the new website. “He strongly agrees with us – given the current
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